About

In 2018 I started on a journey to pursue a dream I had to use the detailed way in which I watch football. For me, like many, football is an obsession and having had experiences of various trials and academies through my younger years right up until my late teens, I just knew I had to make a living in football.

Having years of learning to play football at the best academies in England, I picked up an in depth passion for the game from a early age. I viewed things a whole lot differently to everyone else and still do to this day and now I want to convert the boring statistic into something useful and understandable to footballers across the globe.

How it works

• We identify our client: An initial assessment meeting takes place, we agree some areas of interest in our clients game from both theirs and our perspective.

• Next we begin our in-depth analysis and begin to watch recent matches our client has been involved in as well as all future matches. After a short period of time we will have created an initial model for our client, this model will become more detailed the fixtures we analyse.

• We rate every event throughout each 90 minutes, including positive, average and below average moments. For example, each event that we feel took skill to produce or should have been completed better and anything in between will be rated and included in the model.

• Events include: Controls, passes, aerial duals, ground duals, shots, tackles, Free kicks and corners. We can also offer more specific analysis to each player model for example Positioning, attacking runs in possession and attacking runs out of possession and many more subjects of interest.

• When we have produced a model we are satisfied with we begin to build the stats using our ratings and break them down into clear and accurate stats. At this point we want to look at the clarity of our stats, so each is understandable to our client.

• We then relay our findings to our client and continue to develop our player model to ensure consistent accuracy of each stat we provide.

Our mission statement

– We Aim to create a model for each footballer requiring our services by providing the most in-depth, comprehensive and useful stats there are in the game. We understand that the current way of viewing stats is boring and time consuming and don’t always interpret very well or clearly to all individuals, our goal is to use our complex model filled with detailed stats and simplify it to it’s best clarity in order for our clients to make maximum benefit from our work.

We stop at nothing!

In order to make the stats the best and most accurate in the game, we have to be meticulous with our building of each player model. It’s not good enough from our perspective to say a stat is as simple as a ‘completed pass’, we want to know why it was ‘completed’ and we want to rate it. That process applies to every moment of note our player takes. It’s time consuming but it’s worth it to be the best at what we do.